What are you trying to say?

I’m an independent copywriter and communication consultant. I help people building products or running marketing departments figure out what to say and how to say it in memorable ways.

Services

Marketing for start-ups

I provide a mix of marketing and communication services for start-ups or early stage companies not ready or willing to commit to a full service agency set-up. Whether it’s fleshing out your brand proposition, finalising a pitch deck or sparring on your go-to-market strategy, I can help.

Brand writing

I specialise in helping companies of all sizes articulate precise, powerful messaging that will give your brand a strong foundation. Specific services include value proposition development, positioning strategy, mission and vision statements and payoffs.

Copywriting

I’ve written copy for many of Denmark’s best-known companies. While I can make sure text is error-free and pleasingly concise, I’ll add more value for clients looking to upgrade the impact and resonance of their copy. Typical tasks include case stories, landing pages, brochures, press releases, speeches, scripts, and email campaigns.

Agency freelancing

Long copy at short notice... I help agencies with pitches, concept development, scripts, brochures and more. As well as dozens of product launches, campaigns and strategic comms for a wide range of B2B and B2C clients, I’ve also helped several agencies with their own marketing. Whatever you’re working with, chances are I can help.

Advertising

Effective advertising is increasingly rare – and increasingly important. Many brands’ focus on short-term tactics (low quality digital filler) has left the field wide open for intelligent advertising that builds long-term equity and meets business objectives. Get in touch if that sounds like something you could use.

Current clients

HighBridge

Value proposition development, key messaging and full site copy for one of Denmark's leading M+A law firms.

Read case: Highbridge

Qapital

Qapital is one of the leading players in the new wave of fintech products shaking up consumer banking.

I developed a new brand idea rooted in the product’s unique positioning, and am currently writing marketing and product copy.

Visit qapital.com

Yilu

Backed by Lufthansa, Yilu is a tech start-up reimagining the technology used by travellers to provide new growth opportunities for travel companies. I helped develop their value proposition and wrote all copy for key channels, including web, social and partner communication.

Read case: Yilu

Sigrid

Value proposition and full site copy for Sigrid.AI - a remote executive assistant service based in Manila.

Visit sigrid.ai

Approach

Good communication starts with hard truths. I take a journalistic approach with companies large and small to articulate the essence of your brand (good and bad), and to uncover unexplored angles that can give your communication an edge in the market.

That might mean interrogating a product to tease out differences from competitors, or formulating a new positioning strategy that gives your brand some breathing space.

You might not yet know what you’re trying to say, but I can help you figure out what you need to say – and how to say it in compelling ways.

Background

Originally from England but settled in Denmark since 2006, I started my career as a journalist on my hometown newspaper. As well as teaching me how to write persuasively, journalism made me realise the necessity of a questioning mindset.

In the past 12 years I’ve divided my time between client-side marketing and agency life. I spent a decade at some of Denmark’s strategically strongest agencies, absorbing the fundamentals of brand-building and developing concepts and campaigns for many of Denmark’s biggest companies. I started this consultancy in 2018 not because I had nothing left to learn, but so I can learn faster, and pass on my experience directly.

Contact

If you’d like to discuss a project, or you’d like to hear more about my approach, don’t hesitate to get in touch:

Social

Self-promotion and spur-of-the-moment rants in equal measure. Proceed directly to jail: