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Omhu was spun out from Leo Pharma Innovation Lab to explore new ways of diagnosing, managing, and treating skin conditions. We developed a brand story and visual identity anchored in their simple, powerful idea: A new perspective on skin health.

Visit Omhu


“As a spinout company, we stood before the challenge of shaping a new distinct identity and narrative. Aaron helped us develop our own unique brand, define what it means to be ‘Omhu’, and collaborated with a designer to also build a visual identity from scratch.  He was very thorough to ensure all voices of our diverse teams were taken into account, and we now have a beautifully detailed brandbook with all the essentials to guide us in our communications externally, while ensuring stronger cohesion internally.”

– Josephine Wiesener,
Communication Director


Andersen-Andersen was born from a single-minded idea to make the world’s best sailor sweater. Proudly independent, the company is growing fast while staying true to the principles it holds dear. It was our privilege to articulate their brand story, and we continue to help with journal articles, lookbooks and more.

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“We are exceptionally pleased to be working with Aaron. He assisted us in developing the content for our new website, especially the ‘About’ page, and journal articles which are important in expressing our brand values. He easily became a part of our universe, and fully understood our tone of voice. We are looking forward to continuing our collaboration for many years to come.” 

– Cathrine Lundgren-Andersen,


Empirical is a flavor company known worldwide for its unconventional and exceptionally well-crafted spirits. Bateman’s was asked to produce the pitch deck for a fund raise ahead of the company’s North American expansion and Chinese launch.

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"Aaron helped us craft our most effective pitch deck yet by finetuning our brand narrative and expressing it in a way that resonated with current and new investors. He was able to quickly capture the Empirical essence and his collaborative approach meant we could iterate fast."

– Mark Emil Hermansen,


Kasper Ottesen is a leading M&A lawyer who’s played a key role in many of Denmark’s biggest startup success stories of the past five years. In 2019, he started his own practice — Highbridge — and he asked Bateman’s to help craft his value proposition and write the copy for his site.

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“Aaron’s process was a great way for me to rethink my approach and he was very good at helping me express exactly what I was trying to say. It was a really efficient collaboration as Aaron was able to quickly understand the business and my approach to the market.”

– Kasper Ottesen,


Backed by Lufthansa, Yilu creates growth opportunities for hotel chains and airlines with an integration platform connecting them — and their customers — to hundreds of individual service providers. Oh, and there is also some machine learning under the hood. Bateman’s was asked to help them communicate all this in a simple but compelling way.

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“For Yilu’s takeoff, we sought a well-rounded strategist with excellent hands-on copywriting skills and that’s Aaron in a nutshell. He was a great partner during the crucial phase of translating strategy to relatable language.”

– Frederik Cordes,
Chief Product Officer

To discuss a brand project, write Aaron directly: